Cannabis companies operate in one of the most challenging regulatory environments in the country, especially when it comes to packaging and marketing.
In the latest podcast episode, Jordan Wellington sits down with Gabe Parton Lee, General Counsel at Wyld, one of the nation’s leading cannabis edibles producers, to discuss the fine line cannabis brands must walk when marketing products to adults without appearing attractive to children.
They also explore the effort behind advancing federal cannabis rescheduling, the realities of navigating inconsistent regulations, and why maintaining public trust remains critical for the industry’s future.
It’s a thoughtful conversation on compliance, policy, and the future of cannabis business.
