Bia Campbell


Bia Campbell

Bia Campbell is an associate at VS Strategies, where she works with businesses, trade associations, policymakers, and regulators on a wide range of cannabis policy issues. 

Bia joined VSS from the Denver Office of Marijuana Policy, where she researched and evaluated policy, coordinated industry and community outreach, and assisted with media relations. Bia played a key role in Denver’s cannabis equity policy, as well as the city’s development and implementation of a marijuana industry outreach program. She also coordinated the annual Denver Marijuana Management Symposium, a first-of-its-kind conference that focuses solely on the public sector and addressing the challenges associated with implementing and regulating a legal cannabis market.

Previously, Bia served as a lawyer for a political party in her home country of Brazil, where she advised congressmen from Rio de Janeiro on human rights and environmental issues, among others; drafted parliamentary questions and motions; and assisted with speeches. In 2014, she co-managed a Rio de Janeiro gubernatorial campaign.

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