New Strategies 64 white paper offers a “one-plant solution” for advancing a unified national cannabis policy and regulatory framework
A new white paper by the cannabis policy experts at Strategies 64 offers the most detailed and realistic roadmap to date for ending federal cannabis prohibition, reconciling federal “marijuana” and “hemp” policy, and establishing a coherent, viable, national regulatory framework.
“The One-plant Solution: Recommendations for advancing a national unified cannabis policy and federal regulatory framework” is available for free online. It was recently publicly presented and discussed at the second annual Cannabis Policy Institute Symposium at UNLV co-hosted by Strategies 64, and it has since been updated to account for President Donald Trump’s executive order on rescheduling.
The paper explains how the current federal approach to cannabis, which separates “marijuana” and “hemp,” has created a fragmented and unstable policy landscape that rewards loophole chasing, weakens consumer protections, complicates enforcement, and undercuts public health research and data collection. States have worked to fill the void, demonstrating that regulated cannabis systems can work, but contradictions embedded in federal law still create confusion and cause problems for regulators, businesses, and consumers alike.
Strategies 64 lays out a “one-plant solution”—a clear and achievable plan for establishing a fair, familiar, and workable regulatory framework that regulates cannabis as one plant, prioritizes public health and safety, and reflects the realities of today’s market. In summary:
- Deschedule botanical cannabis from the Controlled Substances Act and regulate it as one plant through existing federal authorities, aligning it with the nation’s typical approach to product safety for food, dietary supplements, cosmetics, pharmaceuticals, and adult-restricted products;
- Preserve state autonomy, allowing each state to continue setting its own policies and serving as the primary regulator; and
- Establish national guidelines to support states with clear standards for product safety, youth access prevention, marketing, taxation, and product authentication.
The analysis and policy recommendations in the paper were informed by extensive stakeholder input and feedback from across the marijuana and hemp spaces. Over the course of three months, Strategies 64 conducted more than 80 interviews with federal officials, state regulators, policy experts, advocates, trade association leaders, and business operators, including cultivators, manufacturers, retailers, and testing facility operators, to collect and contemplate their perspectives and gain insight into the on-the-ground realities of governments and businesses.
The paper also highlights the timeliness of its recommended reforms, as Congress just acted in November 2025 to recriminalize most hemp-derived products in November 2026. Paired with Trump’s recent order to reschedule marijuana, the subject of federal cannabis classification is gaining significant attention and a unique sense of urgency among federal officials.
“This plan is designed to be realistic and achievable, leveraging existing regulatory infrastructure and respecting political constraints, while delivering durable, enforceable policy that aligns with current market realities,” said Jordan Wellington, managing partner of Strategies 64. “With marijuana rescheduling and hemp-derived product rules in flux, stakeholders across the spectrum are calling the two-track system confusing and unworkable. Federal leaders should seize this moment to reset U.S. cannabis policy and bring clarity, consistency, and a public safety focus to the U.S. cannabis market.”
Read the white paper here.
S64 in the News: The Future of Cannabis Labeling Is Digital
Cannabis Equipment News published a guest column by Strategies 64 Vice President Dan Smith summarizing the white paper he recently authored on cannabis labeling policy.
Just about everyone agrees that labeling requirements are a critical benefit of cannabis regulation, ensuring consumers are provided with important product information, instructions, and warnings. But a lack of consensus on what information should be included and how it should be displayed has resulted in excessive label content, lack of standardization, and constant changes that create confusion among consumers, unsustainable costs for businesses, and headaches for regulators.
Read the full column here.
S64 in the News: The Future of Cannabis Labeling May Be Digital
The Marijuana Herald published a great review of the white paper we released earlier this month, “The Future of Cannabis Labeling Is Digital: Leveraging QR codes to solve one of the greatest regulatory challenges affecting legal cannabis markets”.
Labels are packed with information few can read or understand, laws change faster than businesses can print new packaging, and inconsistent standards across state lines only deepen the confusion. But a new white paper from policy consulting firm Strategies 64 suggests a solution is already in the hands of most consumers: the QR code.
In a comprehensive analysis titled The Future of Cannabis Labeling Is Digital, Strategies 64 dives deep into the policy failures plaguing marijuana labeling and argues that embracing QR code technology may be the most effective and politically feasible path forward.
“There is a general consensus among stakeholders that current cannabis labeling policies are neither optimal nor efficient,” said S64 Vice President Daniel Smith, who authored the report. “QR codes and similar technologies offer a practical solution for streamlining regulatory compliance and promoting informed consumer choice. They may also be the key to achieving much-needed standardization across product types and among legal cannabis markets.”
Read the full review here.
New Strategies 64 white paper highlights QR codes as solution to cannabis labeling conundrum
As legal cannabis markets expand across the U.S., one of the most persistent challenges for businesses has been how to communicate copious, often complex, and evolving product information within the constraints of physical packaging.
A new white paper by the cannabis policy experts at Strategies 64 details the broken state of U.S. cannabis labeling policy, how it came about, and why it is so difficult to fix. It explains how digital labeling—specifically the use of QR codes—can streamline regulatory compliance, promote much-needed standardization, and, most importantly, enhance consumer safety.
“The Future of Cannabis Labeling Is Digital: Leveraging QR codes to solve one of the greatest regulatory challenges affecting legal cannabis markets” is now available online, along with a one-page executive summary and a one-page comparison of consumer product labels.
The white paper draws on extensive research, including interviews with state regulators, cannabis business leaders, public health experts, and advocates.
“There is a general consensus among stakeholders that current cannabis labeling policies are neither optimal nor efficient,” said S64 Vice President Daniel Smith, who authored the report. “QR codes and similar technologies offer a practical solution for streamlining regulatory compliance and promoting informed consumer choice. They may also be the key to achieving much-needed standardization across product types and among legal cannabis markets.”
Cannabis labeling was also the focus of the latest episode of S64’s Weed Wonks podcast, which featured a conversation with David Vaillencourt, founder of the GMP Collective.
Read the white paper here.