Weed Wonks Podcast: Trulieve’s Lauren Niehaus discusses cannabis ballot initiatives and legalization in Florida

If Florida votes to legalize adult-use cannabis on November 5, it will be a massive step forward for the cannabis policy reform movement and the legal cannabis industry. In the latest episode of Weed Wonks, host Jordan Wellington speaks with Lauren Niehaus, executive director of government relations at Trulieve, about the long and arduous campaign to get Amendment 3 on the ballot in Florida.

They discuss the time, resources, and effort that have gone into giving Floridians a chance to vote on legalization, as well as the strategies and compromises involved in crafting cannabis legalization initiatives with the highest probability of success. They also touch on the complexities of running a cannabis company in several different states at the same time and the constant need to adapt strategies to multiple markets.