VS Strategies is now Strategies 64

We are delighted to announce our firm has officially changed its name—VS Strategies is now Strategies 64.

Our team is not changing, but their email addresses are, so please update your address book by replacing any instances of @vsstrategies.com with @strategies64.com. We also encourage you to check out our new website and contact us if you would like to learn more about our services.

We are very excited for what’s to come under our new banner, so please stay tuned. Moving forward, we will only send you occasional, concise updates about the most important issues, events, and firm developments. Thank you for your time and attention! 

Why the change?

It’s been nearly a decade since VSS was founded as the independent policy consulting and public affairs affiliate of the Vicente Sederberg law firm (now Vicente LLP). Today, we have a larger team providing a broader range of services to a wider variety of clients, plus a number of exciting new ventures. It’s time to turn the page, and we want to begin our next chapter with a new name — one that reflects our mission, values, and abilities; honors our history; and embodies the spirit of innovation, collaboration, and excellence that drives us forward. We could not think of a better fit than Strategies 64.

What’s in a name (and number)?

Our new name is inspired by the historic Colorado legalization initiative, Amendment 64. It is a major nexus for the leaders of our firm, and it’s the perfect example of how strategic planning, tactical skills, and gritty determination can advance sound and righteous policy. From laying the groundwork and running the campaign, to implementing the initiative and building upon it every year since, A64 brought us together and fostered our growth, both individually and as a team. It also marked a critical turning point for cannabis and drug policy, inspiring jurisdictions across the U.S. to enact similar reforms—many with our help.  

Game theory

Our new name and logo are also an homage to our late partner Steve Fox, the architect of Amendment 64 and the original driving force behind VSS. Our fox chess piece is a tribute to him and the penchant for strategic thinking he instilled in our firm. Also, with 64 spaces, the chess board perfectly characterizes our holistic strategy and unique insight into the entire cannabis landscape—the policy and the politics, the industry and the players, the history, and what’s to come. For more about our firm’s history and name change, listen to the new bonus episode of our Weed Wonks podcast featuring the Strategies 64 partners.

Want to work with Strategies 64? Contact us today to find out how we can help you make sure your next move is the best move.  

Back to top