S64 in the News: The Future of Cannabis Labeling Is Digital
Cannabis Equipment News published a guest column by Strategies 64 Vice President Dan Smith summarizing the white paper he recently authored on cannabis labeling policy.
Just about everyone agrees that labeling requirements are a critical benefit of cannabis regulation, ensuring consumers are provided with important product information, instructions, and warnings. But a lack of consensus on what information should be included and how it should be displayed has resulted in excessive label content, lack of standardization, and constant changes that create confusion among consumers, unsustainable costs for businesses, and headaches for regulators.
Read the full column here.
S64 in the News: The Future of Cannabis Labeling May Be Digital
The Marijuana Herald published a great review of the white paper we released earlier this month, “The Future of Cannabis Labeling Is Digital: Leveraging QR codes to solve one of the greatest regulatory challenges affecting legal cannabis markets”.
Labels are packed with information few can read or understand, laws change faster than businesses can print new packaging, and inconsistent standards across state lines only deepen the confusion. But a new white paper from policy consulting firm Strategies 64 suggests a solution is already in the hands of most consumers: the QR code.
In a comprehensive analysis titled The Future of Cannabis Labeling Is Digital, Strategies 64 dives deep into the policy failures plaguing marijuana labeling and argues that embracing QR code technology may be the most effective and politically feasible path forward.
“There is a general consensus among stakeholders that current cannabis labeling policies are neither optimal nor efficient,” said S64 Vice President Daniel Smith, who authored the report. “QR codes and similar technologies offer a practical solution for streamlining regulatory compliance and promoting informed consumer choice. They may also be the key to achieving much-needed standardization across product types and among legal cannabis markets.”
Read the full review here.
