The Marijuana Herald published a great review of the white paper we released earlier this month, “The Future of Cannabis Labeling Is Digital: Leveraging QR codes to solve one of the greatest regulatory challenges affecting legal cannabis markets”.
Labels are packed with information few can read or understand, laws change faster than businesses can print new packaging, and inconsistent standards across state lines only deepen the confusion. But a new white paper from policy consulting firm Strategies 64 suggests a solution is already in the hands of most consumers: the QR code.
In a comprehensive analysis titled The Future of Cannabis Labeling Is Digital, Strategies 64 dives deep into the policy failures plaguing marijuana labeling and argues that embracing QR code technology may be the most effective and politically feasible path forward.
“There is a general consensus among stakeholders that current cannabis labeling policies are neither optimal nor efficient,” said S64 Vice President Daniel Smith, who authored the report. “QR codes and similar technologies offer a practical solution for streamlining regulatory compliance and promoting informed consumer choice. They may also be the key to achieving much-needed standardization across product types and among legal cannabis markets.”
