Strategies 64 partner Mason Tvert spoke to Colorado Public Radio on behalf of Colorado Leads for its coverage of a study that found THC was inaccurately labeled on many regulated cannabis flower products.
Mason Tvert, a spokesperson for the marijuana industry group Colorado Leads, said there is no federal standard for testing labs since marijuana is federally illegal. And consumer preferences may be leading to higher cannabis potency labeling.
“The market tends to be driven by a desire for higher potency. Companies are incentivized to submit for testing the part of the plant that is most likely to have the highest level potency,” said Tvert, who added that it’s better to have the upper level of potency on the label for consumers.
