As legal cannabis markets expand across the U.S., one of the most persistent challenges for businesses has been how to communicate copious, often complex, and evolving product information within the constraints of physical packaging.
A new white paper by the cannabis policy experts at Strategies 64 details the broken state of U.S. cannabis labeling policy, how it came about, and why it is so difficult to fix. It explains how digital labeling—specifically the use of QR codes—can streamline regulatory compliance, promote much-needed standardization, and, most importantly, enhance consumer safety.
“The Future of Cannabis Labeling Is Digital: Leveraging QR codes to solve one of the greatest regulatory challenges affecting legal cannabis markets” is now available online, along with a one-page executive summary and a one-page comparison of consumer product labels.
The white paper draws on extensive research, including interviews with state regulators, cannabis business leaders, public health experts, and advocates.
“There is a general consensus among stakeholders that current cannabis labeling policies are neither optimal nor efficient,” said S64 Vice President Daniel Smith, who authored the report. “QR codes and similar technologies offer a practical solution for streamlining regulatory compliance and promoting informed consumer choice. They may also be the key to achieving much-needed standardization across product types and among legal cannabis markets.”
Cannabis labeling was also the focus of the latest episode of S64’s Weed Wonks podcast, which featured a conversation with David Vaillencourt, founder of the GMP Collective.
