Communications & Public Relations

Whether you need to reach policymakers, the public, or your supporters, we can help you develop and communicate a winning message.

We have a long track record of successful communications efforts on behalf of businesses, trade associations, and nonprofits. We have also built winning ballot measure and issue campaigns from scratch, so we can advise on everything from online advocacy and website development to branding and production of educational and promotional materials.

Leaders of our firm have been engaged in cannabis-related media activities for nearly two decades, generating thousands of appearances in national, state, and local outlets. We have relationships throughout the mainstream and cannabis-specific media, and we know how newsrooms and journalists operate. We advise our clients on how to get into the news and when to stay out of it to advance their strategic objectives.

Our breadth of policy and communications services also allows us to help you develop compelling reports and white papers that we can professionally design, disseminate, and leverage for earned media and public education.

Examples of our services:

• Developing strategic communications plans and campaigns

• Advising on and assisting in the development of websites and customer relationship management (CRM) systems, including content organization, production, and strategy

• Messaging and talking point development

• Media training for groups and individuals

• Monitoring the media for relevant coverage (e.g., businesses, people, subjects of interest)

• Creating and maintaining media lists and identifying outlets, reporters, and other media members who cover relevant subjects

• Planning and executing earned media efforts, such as news conferences and publicity stunts

• Reviewing, drafting, and distributing press releases, public statements, and editorial content, such as op-eds and letters-to-the-editor

• Conducting media outreach and scheduling interviews and background meetings

• ​Conceptualizing, advising on, and assisting in the execution of paid media campaigns (e.g., digital, TV, radio, outdoor)

• Branding and logo design

• Design and layout of reports, documents, and campaign and marketing collateral (e.g., flyers, door hangers, banners, yard signs, etc.)

• Design and production of promotional items (e.g., apparel, stickers)