Strategies 64, formerly VS Strategies, is a national policy and public affairs consulting firm specializing in cannabis, psychedelics, and the development of responsible legal markets.

With a deep understanding of marijuana, hemp, and psychedelics policy at the local, state, and federal levels, we provide our clients with the insights, strategies, and tactical support they need to advance their objectives. For over a decade, we have been shaping laws and regulations, informing public opinion, and guiding governments, industries, and other stakeholders through the transition from prohibition to regulation.

Our History

VS Strategies was formed in 2014 as the independent policy consulting and public affairs affiliate of the Vicente Sederberg law firm (now Vicente LLP). It was founded by leaders of the cannabis policy reform movement, both nationally and in Colorado, where they played an integral role in legalizing marijuana and hemp and establishing the world’s first regulated marijuana market for adults. Over the next decade, they helped export this model across the U.S. and around the globe, fueling the most rapid and substantive period of cannabis policy reform in history.

In 2024, we decided to embark on our next chapter with a new name that reflects our mission, values, and abilities; honors our history; and embodies the spirit of innovation, collaboration, and excellence that drives us forward. We could not think of a better fit than Strategies 64.

What’s In a Name (and Number)?

Our firm’s name is inspired by the historic Colorado legalization initiative, Amendment 64, which is a major nexus for the leaders of our firm. It is also a perfect example of how strategic planning, tactical skills, and gritty determination can advance sound and righteous policy. From laying the groundwork and running the campaign, to implementing the initiative and building upon it every year since, A64 brought us together and fostered our growth, both individually and as a team. It also marked a critical turning point for cannabis and drug policy, inspiring jurisdictions across the U.S. to enact similar reforms—many with our help.

Colorado 2012 Amendment 64 logo

Game Theory

Our firm’s name and logo are also an homage to our late partner Steve Fox, the architect of Amendment 64 and the original driving force behind VSS. Our fox chess piece is a tribute to him and the penchant for strategic thinking he instilled in our firm. Also, with 64 spaces, the chess board perfectly characterizes our holistic strategy and unique insight into the entire cannabis landscape—the policy and the politics, the industry and the players, the history, and what’s to come.

Steve Fox
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